|
SEO workers often need the assistance of some SEO tools, such as website inclusion query, PR query, etc., in order to save their time and make SEO easier. So, what are the commonly used SEO tools? Today I will introduce some commonly used SEO tool websites and classify them, hoping that it will be helpful for your SEO work.
1. Webmaster Tools <br /> Webmaster Tools require verification of website domain ownership, usually by uploading specified files, adding META or modifying the website DNS to verify the administrator's identity. After verification, the webmaster can query various statistical information of his or her website.
1. Google Webmaster Tools
Google Webmaster Tools allows you to obtain data on Google crawling, indexing, and search traffic, as well as receive notifications about problems on your website.
2. Bing Webmaster Tools
Microsoft Bing Webmaster Tools obtains data on Bing's search queries, indexes, and search traffic. After Yahoo Site Explorer was shut down, many functions were integrated into Bing Webmaster Tools.
3. Baidu Webmaster Platform Baidu Webmaster Tools provides users with the function of submitting Sitemaps, Ping service, and provides some URL optimization suggestions and website security detection tools, but overall the functions are relatively few.
2. External link checking tool <br /> The external link checking tool is used to check the external links of various websites (especially competitors), and usually does not require logging in to use it.
1. Yahoo Site Explorer
Yahoo's external link data is recognized as the most accurate, so this tool is also of great reference value. Unfortunately, this originally very good tool was closed by Yahoo.
2. Open Site Explorer
This tool is very similar to Yahoo Site Explorer. It can analyze the number of domain names linking to a website and sort the links by weight. However, the links it analyzes are not very accurate for Chinese websites, and it cannot recognize the Baidu search engine. It is also expensive, with the PRO version costing $99 per month.
3. Traffic query tool <br /> The traffic query tool is used to roughly estimate the traffic of each website, and usually does not require logging in to use it.
1. Alexa
As a more authoritative ranking statistics platform, Alexa can provide ranking information of various websites, network traffic data, keyword search analysis, website user statistics and other functions. Alexa provides a simplified Chinese website service.
2. Google Website Trends
The website traffic query service provided by Google Trends can analyze the traffic and popularity of all websites, and can also compare the traffic of similar related websites in the form of charts.
Compared with Alexa's interface, the interface of Google Trends for Websites is relatively simple and provides very little data information. However, the information provided by Google Trends is more authoritative and accurate, and can roughly compare the traffic size of two different websites.
3. DoubleClick Ad Planner
DoubleClick Ad Planner's predecessor was Google Ad Planner. DoubleClick Ad Planner is a free media planning tool that can optimize users' online advertising. The tool provides traffic statistics for various websites so that advertisers can know the best options for advertising based on traffic.
4. Keyword search tool
1. Google Trends
Google Trends is an application product based on search log analysis. It tells users the frequency and related statistical data of a certain search keyword in Google by analyzing the search results in the Google database. The trend record graphic display of each keyword in Google Trends is divided into two parts: search volume and news citation volume. Users can intuitively see the changing trends of each keyword's global Google search volume and related news citations, and there are detailed city, country/region, and language bar charts.
2. Google Insights Search
Google Insights Search actually has similar functions to Google Trends, but it has more details and appears more professional. Google Insights Search can compare search volume for specific regions, categories, time frames, and between search properties.
3. Baidu Index Baidu Index has similar functions to Google Trends, but its search data is based on the Baidu search engine. This tool is a data analysis service based on Baidu web search and Baidu news search. It is used to analyze the "user attention" and "media attention" of different keywords in the past period of time. For Chinese users, this keyword analysis tool is very useful.
4. Google AdWords Keyword Tool
The Google AdWords Keyword Tool can help users select keywords and track keyword performance. It can automatically generate a list of the most commonly used synonyms and related phrases based on the keywords specified by the user, and provide users with an estimate of the click volume of the keywords. Its "Traffic Estimation Tool" can also estimate the global monthly search volume and local monthly search volume for specified keywords, which is suitable for mining long-tail keywords for vertical portals with large amounts of information.
5. Keyword Ranking Tools
1. Baidu Search Ranking List The daily keyword ranking list released by Baidu is automatically calculated and generated based on the Baidu search volume statistics of the previous day. It is automatically updated every morning and updates the most popular content that netizens are most concerned about and searching for in real time.
2. Google Zeitgeist
Google Zeitgeist is an annual keyword ranking released by Google. It collects statistics on Google queries every year and collects the keywords that people are most concerned about. Google Zeitgeist provides an annual list of hot keywords, as well as lists of different topics and countries. The daily ranking list is currently only available in English and is provided by Google Trends.
3. Sogou Hot Search List: The daily keyword ranking list released by Sogou is generated based on Sogou’s search data.
4. Soso Hot Search List: The daily keyword ranking list released by Tencent Soso is generated based on the search data of Tencent SOSO.
6. Other Tools
1. Google Analytics
The free analysis service launched by Google provides many professional reports on marketing and content optimization.
2. Baidu Statistics is a free professional website traffic analysis tool launched by Baidu, which has similar functions to Google Analytics.
3. The Internet Archive, a website history query tool, has preserved screenshots of homepages of various websites since 1996, but the website has been blocked in China.
4. Webmaster Tools
The series of SEO tool sets provided by Chinaz concentrate many SEO queries on one page.
Aiba Blog collects other SEO tools:
1. HypeStat - A better website online analysis and statistics tool than webmaster tools
2. I would like to recommend two domestic online webmaster tools, both of which are very practical tools collected, so I copied them here.
Reprinted from: http://www.williamlong.info/archives/2904.html |
