How to optimize ads to increase click-through rate

3.1 Advertising Format: Beautify Your Advertisement to Achieve Success <br /> Which type of advertisement do you prefer: banner? Skyscraper? Rectangle or square? What colors should I use for the border and background?
There are thousands of options for you to choose from. Many people let Google make the decision for them, and the result is usually the default appearance of the AdSense system. What a mistake they made! My experience tells me that this approach is tantamount to throwing your money into the river.
I’ve also wasted almost a whole year and earned only one-tenth of the income I should have earned just because I was too lazy to adjust the color and position of the ads.
Adsense ads displayed on web pages can have countless combinations of shape, color, and position. You could spend hours every day experimenting with every possible combination. But who would do such a stupid thing?
Let me tell you a few basic principles that have helped me increase my click-through rate exponentially.
3.2 Don’t let your ads look like ads <br /> People don’t visit your website to see ads, they visit your website to see content.
If your ads use very bright colors, thick borders or eye-catching images, then visitors will easily recognize them as ads and end up ignoring them.
If your ads are located at the top or bottom of the web page, or in some other corner, the fate that awaits them will be being ignored. So, you see, make the ad look like part of the main text of the web page so that it will be taken seriously and clicked.
People today are used to turning a blind eye to banners, they hate pop-ups, they are tired of ads, and they are skeptical of all free gifts.
So, how to win their trust? Simple - don't let them think it's an ad.
The following tips can greatly increase your click-through rate.
3.3 Use text ads instead of image ads <br /> Text ads have many more advantages than image ads.
A. By using appropriate advertising formats, text ads can be well integrated with website content. Image ads, on the other hand, don't offer as many options for their appearance; you can only change their size and position.
B. You can place multiple text ads in the space of a banner ad, and people like to have more choices.
C. Several text ads with coordinated appearance can be placed together without looking messy, but this is not so easy to do with banner ads.
D. People hate banner ads and don’t even look at them. Many experiments have also confirmed that visitors pay more attention to text ads that are relevant to the website content.

Google Adsense Ad Sample

The banner ad in the picture above is displayed there prominently, but who will click on it? If you want to compare different ad formats and appearances, there’s no better resource than Google’s official guide.
3.4 Optimal Ad Size <br /> Now you know how to use text ads and make them look less like ads. Next it also needs to be a specific size. What size is better?
The answer is a large rectangle of 336*280 .
Why? The reason is simple, because it can bring the highest click-through rate. My own research has shown that ads of this size look very much like part of the main text of the web page. I have tried all Adsense ad sizes and this one works best. Others have told me the same thing. It’s enough for me to know this one thing!
The next best option is a medium rectangle of 300*250. Two ads of this size look great side by side and are appropriate for most pages.
I also recommend using the "wide skyscraper", of course, as long as it is text, and placing it close to the right edge of the page. In Chapter 4 I'll tell you why you need to combine these three.
Have you ever thought about this? Almost all PC users hold the mouse in their right hand (even left-handed people like me use their right hand). Ads displayed on the right edge "psychologically" shorten the distance between your right hand and the screen. I think this "intimate" relationship makes viewers feel more comfortable and more likely to click on the link.
Stay away from 468*60 ads!
The first thing many people do after signing up for Adsense is to create a 468*60 ad.
Totally wrong!
I have a theory as to why they do this, and the same theory also explains why the 468*60 ad has the worst click-through rate.
Most webmasters have a mindset that their ads should be consistent with traditional online ads. What should that look like? Yes, it is 468*60. We are too familiar with it and like it too much, so... the result... is that it is ignored.
That’s why its click-through rate is so low, even if some of them are decorated with pictures, it’s not much better.
The 468*60 ad seems to be shouting to people: "Hey, I'm an ad! Don't click on me! In fact, you should stay as far away from me as possible!"
I have rarely found this type of advertising to be effective, so I recommend that you don't use it, and I also recommend that your viewers ignore it.