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There are many ways to make money online. Currently, Google Adsense is the best choice for most people. Some basic optimization tips can double your Google Adsense revenue. Due to different ad optimizations, two websites with the same traffic may have very different Google Adsense revenues.
Follow these simple Google Adsense optimization tips for two weeks and see the results. Believe me, I am not making this up because I have used Google Adsense for a long time on different websites. Besides, these are just some practical and reasonable tips to increase your Google Adsense revenue.
These are the core tips for increasing your Google Adsense income, but they are not likely to double your income overnight. I do not encourage or support any cheating.
Before we get started, let’s review Google’s policies:
The following things are not allowed:
1. Do not click on your own ads in any way.
2 Do not use any automated tools to increase the frequency of your ad impressions.
3 Don't ask people to click on your ad.
4 Do not modify any of the ad's code except for the font and color.
5. Do not place ads on adult websites or on prohibited websites.
Now you know what is against Google Adsense policy.
Here are some tips for optimizing Google Adsense that are simple enough for anyone to do:
1 Make your ad blend in effectively with the theme of your website, keeping the color of the ad consistent with the color of the web page.
2 Do not use borders for text ads. Ads with no borders and a background color that matches the background color of the web page will always outperform other ad units.
3 Choose advertising colors that match the web page, at least two or three matching colors. The advertising colors should follow the theme to avoid blind advertising.
4 Use link units. Inserting link units near the web page navigation bar can have a good effect. Other benefits of link units are that they don’t take up too much space and won’t annoy readers.
5. Use AdSense for search. This is the best advertising besides content advertising. You can select "Allow users to search the web or specific sites you choose." Place search ads at the top and bottom of search results pages. The best placement for search ads is in the top right corner of the web page.
6 Place a 250×250 pixel ad unit at the beginning of the content area of each page. A 250×250 or other square ad will be the best choice for each page. Don't forget to insert the ad unit code to the left or right of the beginning of your article content.
7 Use more text ads and fewer image ads. Because text ads provide more ads that readers are interested in. I recommend the following ad units that allow both text and image ads:
250×250 square
160×600 wide skyscraper
336×280 large rectangle
300×250 Medium Rectangle These are the best ad units and will increase your ad revenue.
8 Learn to use segment targeting to get ads that are relevant to your webpage. If you don’t understand what “segment targeting” is, you can check out the Google Adsense support center. It may be a little difficult to understand at first, but if you spend half an hour studying it patiently, you will soon master it. Segment targeting will increase the relevance and click-through rate of your ads.
9 The placement of advertisements is important. Advertisements should be placed at the top of the page so that readers can see them without scrolling, which will increase the click-through rate of the ad.
10 High-quality ad locations: top of the left sidebar and top of individual pages. Try using ads like this – using a link unit at the top of the left sidebar, and placing a 250×250 or 336×280 rectangular text and image ad unit within the article (left or right).
11. Resist cheap and irrelevant advertising. Use the Competitive Ad Filter to filter out these ads, but do your research before doing so. Sometimes the same ad may sell for $0.01 in one place but $1 in another.
12 Use the 'Preview this AdSense unit' tool, which allows you to preview all the ads that will appear on your pages and helps to resist irrelevant ads.
13. Leave more white space around your ads. Web page content needs to leave a certain amount of blank space, and advertisements are no exception.
14 Research your keywords and target your ads to them. If you are not using section targeting codes, then don’t forget to use some relevant keywords at the beginning of your article. Google Adsense crawlers usually only search the first one or two paragraphs of a page.
15 You can increase the number of ads on the homepage and individual pages, but don't have too many ads.
16 Placing an image above or next to the ad unit will increase ad visibility and click-through rates.
17 In addition to point 10 above, you can also use the heat map provided by Google to find other high-quality ad locations. As shown in the attached picture, the dark-colored ad space is better than the light-colored one.
18 Use channels to track all your advertising performance. Channels are used to track the performance of individual ad units. Study AdSense's income reports carefully. Don’t change the ad format, color, and position every now and then. At least 2 weeks of tracking is required to determine whether the ad placement is effective.
19. Perform search engine optimization. Search engine optimization (SEO) is the key to obtaining high traffic. Additionally, traffic from search engines can be converted into advertising revenue. Also, readers coming from search engines are more likely to click on ads than other general readers.
20 It’s also a good idea to insert advertisements in the middle of the article. But be aware that this may irritate your readers. So avoid having too many advertisements in your articles. If it is a short article, you can put the advertisement at the top of the page content. If your article is long, you may want to consider inserting ads at the bottom or in the middle. Do not place skyscraper ad units in articles.
21 Test, test, and test again!
Integrating Google Adsense ads into your web page content is the key to earning high income.
I believe that if you carefully read each of the above tips and implement them, you will be close to doubling your advertising revenue. |
