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Advertising is a science. Even the location of the ad can greatly affect the ad revenue, especially for Google Adsense. So you need to try and compare more to find the most suitable placement that is most conducive to user experience and has the highest revenue.
Because it is a website for webmasters, when placing GG ads, we focus on "recommendations" and placing GG publisher links in the online earning or special GG ads columns to develop offline users. In this way, according to GG's policy, if 25 minimum accounts are developed and each account has a balance of 100 US dollars within 180 days, the online account will receive an additional reward of 2,500 US dollars. For detailed policies, please log in to the GG ADS background to view.
Specific placement location:
Home page: It is not recommended to place GG ads on the home page. It is more suitable to place recommendations on related projects or product features of the website itself.
Content page: Place GG recommendation on the right side of the content/put GG picture ads below it, and place theme bidding ads at the bottom of the content body.
Column page: Place it below the column navigation link and above the content link box, or simply do not place ads on the column page as it will have little effect.
Advertising on personal blog:
A floating layer should be adjusted on the right side of the page, and then pictures or theme advertisements should be placed. This is suitable for placement on the right side of the entire site and has a better effect.
Forum advertising:
Insert the advertising code on the right side of the subject content of the new post, and place an IF carousel advertising code in the signature place. When placing GG theme advertisements, you can add a content box on the page, such as: IDC service provider recommendation, and then use the IF code to call a GG advertisement below. The effect is better and it is recommended to be placed on the homepage and content page.
Place a text advertisement link saying "This website generates revenue through GG" or something similar at the bottom of all pages. The advertising effect on the homepage and column pages is not ideal. The focus should be on the content pages. It is not recommended to use GG keyword advertising as the effect is not very good. If you want to do it, place it below the column navigation on each page. The color of the advertising words should be the same as the color of the web page content.
In addition: When placing advertisements, you can directly convert the ad code into JS for placement, which is more trouble-free and easy to manage.
If you want the ads to be seamlessly matched, use the IF code to call and set the title of the page where the ads are placed to the keywords you need. But please note: when placing the ads, pay attention to whether the content of the location where the ads are placed is relevant, otherwise you will be rejected by GG.
GG advertising should pay attention to the following points:
1: There cannot be other GG content ads on the GG ad format with high click-through rate.
2: Use as little as possible. GG display ads usually show high-priced ads first. If there are too many ads, many low-priced ads will appear. In this way, the cost per click will be low.
Let’s take an example based on the above two points:
For example, a website has two advertisements, one is 468*60 and placed at the top of the website, and the other is 300*250 and mixed with articles. Since GG high-priced ads are displayed first, the ad displayed in 468*60 is more expensive than that in 300*250. Unfortunately, few people click on the 468*60 ad. The click-through rate of the 300*250 ad is high, but the unit price of the ad is particularly low. The solution to the problem is to remove the 468*60 ad or move it to the bottom. The experience of many netizens is that if you put less, the unit price will go up. It feels that even if you put 468*60 at the bottom, it is not good to remove it.
Note when setting up the background:
You can set up filters to filter competitor websites and unnecessary or low-priced advertising words, which can improve revenue results.
The basic placement is the same as above. If you only want to do GG, it is recommended to do Firefox advertising.
After the GG ADS is upgraded, advertisements can be set according to categories, so that different types of advertisements can be set in different columns or contents.
Specific placement:
In the "Advertisement" box on the right side of the homepage, you can build another identical box below it and replace the content inside with GG text theme ads or picture ads. When running Firefox, you can create a small Firefox theme column to recommend users to download.
For regional sites, it is recommended to do Baidu search or theme advertising. There are restrictions on the application of Baidu theme advertising.
Summarize:
When placing GG ads, it does not necessarily mean that the more locations you place them, the better the effect will be. On the contrary, it may have the opposite effect. Placing one ad in a good location will earn you more money than placing multiple ads in inefficient locations. |
