How to use Google search box to attract fickle visitors

7.1 Make Money with Search <br /> What happens if visitors can’t find what they’re looking for on your website? Of course they will get bored, and most likely they will want to do more searches or update their current search. If you offer a Google search box, you can keep these runaways - and make money when they click on ads in the search results.
The Google search box is more than just an extra convenience for your visitors - it actually makes money for you!
If your Google AdSense ads are easily ignored by visitors, then place a Google search box below these ads to entice visitors to search. Something as simple as, “ Can’t find what you’re looking for? Try Google Search! ” can do wonders.
A Google search box allows your visitors to define exactly what they want, thereby pulling more relevant ads to your page. At the same time, through some special search functions, you can extract those ads that meet your needs and make them appear at the top of the search results.
Placing a search box below your Google text ads allows visitors to search for content or goals that better suit their interests. When a visitor clicks on an ad in the search results, you get a share of the revenue.
You can give visitors the option of searching within your site or across the entire Internet. Wherever possible, use a light grey search box style; this will make it look more credible and legitimate! Note that while Google is constantly playing around with their logo, they never play around with their search button.
Google's search box is becoming increasingly popular in forums across the Internet, allowing users to pull up relevant text ads on demand.
7.2 Learn how to add Google search to your web pages
Adding Google search to your web page is easy. Here are the steps:
1. Log in to your Google Adsense account and click on the "Adsense Settings" tab
2. On the Adsense settings page, click "Products", then click "Adsense for search"
3. According to Google’s friendly tips, set various attributes about your “Adsense for search”
4. Copy the automatically generated HTML code to the appropriate location of the web page, and you’re done!
7.3 To search or not to search?
Putting a Google search box on your website comes with both benefits and inconveniences. The advantage is that all the ads users see are relevant. Users select keywords to search, and the correct search results are arranged in a row on the screen.
But on the other hand, you lose control of the keywords and are unable to recommend those with higher value, so you can only passively accept them. So, you may have a high click-through rate but low revenue (and you can't guarantee that users will click on an ad instead of clicking on the free search results)
But your users are going to leave your site sooner or later anyway, so why not try to make a little money while they’re at it? Even if search doesn’t bring you significant revenue, you should consider it as a possible additional revenue source and an optional feature for your users. My attitude is that if a visitor doesn't find what he needs on my website, then I must leave a tip jar on his way out.
7.4 Home Search <br /> Encouraging your users to set your site as their browser homepage is a great way to increase your revenue through search. Many users use Google as their homepage, they use the search box and look for results, why can't they do the same on your page - so you can earn advertising revenue!
Encourage your users, especially those who use Google as their homepage, to change their browser homepage to your website homepage so that you can maximize the effectiveness of your search box and ads.
7.5 Customizing your search
Google allows you to customize the search box to suit your website style just like you customize your Google Adsense ads. But some principles are different: you want to work hard to make your ads not look like ads; but you must work hard to make your search box look like a search box.
You can certainly change the look of the search box to make it more attractive or to fit in with the style of your website, but, as I emphasized, make sure to keep your search button gray. People trust Google to deliver the results they want, and if your search box reminds them of Google, they’re more likely to search on your site instead of on Google.com.
7.6 An innovative search script code <br /> Bob Rankin from www.tourbus.com provides a custom JAVA code that allows you to suggest search keywords to your users. Note that it is against Google policy to alter the search box code, however, this code is separate from the search code, although it does affect the search box input. As shown below, replace ABC, DEF and GHI in the following code with the search keywords you want. When the user clicks these keywords, they will automatically appear in the search box.
JavaScript code:

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 /**
 * change forms[0] to forms[n] as needed.
 **/
<SCRIPT language=”JavaScript”>
function setvar(val) {
document.forms[0].q.value=val;
}
</SCRIPT>

HTML code:

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 Suggested Searches
<BR>Click a highlighted word below, then press the Search button.
<P>
<A href="javascript:setvar('ABC');" mce_href="javascript:setvar('ABC');">ABC</A>
<A href="javascript:setvar('DEF');" mce_href="javascript:setvar('DEF');">DEF</A>
<A href="javascript:setvar('GHI');" mce_href="javascript:setvar('GHI');">GHI</A>